Mid-market ERP channel partnerships · Sage, Acumatica and beyond
We turn ISV-VAR relationships into ISV-VAR results.
Hi, I’m Darcy. I’ve spent more than 20 years on both sides of the mid-market ERP channel, first selling as a VAR and then building channels for ISVs. Now I help ISVs and VARs find each other, and I make sure the partnership actually pays off.
Two sides of the same partnership
Most channel help only serves one side. I work with both, which is why I know what makes the other side say yes.
For ISVs
Fractional channel management
You need someone running your channel, but you’re not sure you need a full-time hire yet. I can be your channel team, part-time, starting next month.
- Recruit and onboard VARs across Sage, Acumatica and other mid-market ERPs
- To-partner and through-partner marketing that partners actually use
- Partner program structure, enablement and regular check-ins
- Simple reporting, so you know which partners are producing
For VARs
ISV partner management
You carry a dozen add-on products. Who’s managing those relationships, and are you getting everything those vendors offer?
- Find and vet ISVs that fill real gaps for your customers
- Manage your vendor relationships, so your team can sell
- Get the co-marketing funds, leads and content you’re entitled to
- Keep your reps current on the products you already carry
How we’d work together
No long contract up front. We start small, and you see results before you commit to more.
01
A real conversation
A free 30-minute call about where your partnerships stand and where you want them to go.
02
A focused plan
I review your partner program or vendor lineup and set three to five priorities for the next 90 days.
03
A 90-day pilot
I do the work, part-time and outsourced. If it works, we keep going. If it doesn’t, we’ll still be friends.
From people I’ve worked with
“She’s determined and hard-working, and she’s always thinking of new and creative ways to offer value to the partnerships she manages.”
Sage
“She was resourceful and creative in finding new lead sources… She was consistently a top performer.”
Alliance Solutions Group
“She knows just about everybody in the mid-market ERP world, and her vast network has proven extremely valuable.”
Enterprise Software Podcast
A little about me
I started my career as a territory manager at Alliance Solutions Group, selling Sage software to construction, real estate and accounting firms across Florida. Along the way I started local user groups and served on the boards of two trade associations, because the best leads always came from relationships.
Since then I’ve worked in dedicated channel roles for ERP ISVs, building partner programs from the ground up and running to-partner and through-partner campaigns. I know what a VAR needs to hear before they’ll put a new product in front of a customer, and I know what an ISV needs to see before they’ll invest in a partner.
These days you’ll also find me as editor of Enterprise Software Express and serving on the board of acu-connect, the independent Acumatica community. Both keep me close to the people and products shaping the mid-market ERP channel.
Connect with me on LinkedIn →Let’s talk about your partnerships
Thirty minutes, no pitch deck. Tell me what’s working and what isn’t, and I’ll tell you honestly whether I can help.
Book a call with Darcy
