More Than Marketing

At DAB Partners, we find tremendous joy in making connections between software publishers, resellers, and end users.

We deliver outstanding results across 3 key business areas: referral partnerships, marketing strategy, and campaign execution.

Referral Partnerships

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In the mid-market ERP software world, partner referrals have the highest close ratio of any type of lead. ISVs need to actively and continuously work to tap into this valuable lead source.

Because we only work with a handful of clients at a time, we are able to immerse ourselves in your business and gain a true understanding of your solutions and value proposition.

Our customers trust and empower us to engage with our vast network of resellers personally on their behalf, opening doors for partnerships that were previously not accessible to them or that they hadn’t had the resources to pursue in the past.

Marketing Strategy

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Because we talk with resellers every day, we have our finger on the pulse of what they need. We know what type of questions they’re getting from their customers about our customers’ solutions and can translate those into marketing strategies.

We build relationships with VAR leadership and marketing teams that enable us to help them individually on our clients’ behalf with personalized service.

Campaign Execution

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Many of our customers choose not to have an in-house marketing team. We help not only to conceive but also to execute on marketing strategy. We can assist with email marketing, social media, content creation/curation, and more.

Working with a marketing team that not only understands marketing, but has a true understanding of your industry, solutions, and market means you can leave the content to us and focus on selling.

“Darcy is determined and hard-working, and she’s always thinking of new and creative ways to offer value to the partnerships she manages. She has a deep understanding of the ERP industry, and would be a valuable asset to any ERP ISV or VAR who needs help expanding their revenue sources.”

Jeff Scott, Manager, Field Sales East Coast at Sage

“I worked with Darcy when she was at Website Pipeline, one of Blytheco’s ISV solutions. When she was assigned to us as our Channel Development Manager, she was persistent and determined to do whatever it took to get our attention and grow our mutual business. She played a huge role in making our partnership with Website Pipeline the success that it is today.”

Jeff Blomstrom, Director of Business Accounts at Blytheco (former)


DAB Partners is your outsourced team, helping you strengthen and grow your partner channel.

Get in Touch

Reach out so we can work together to drive more partners and customers to your mid-market ERP add-on solutions.

(813) 965-1069