For ERP ISVs · Fractional channel management

A channel team, without the full-time hire.

Many ISVs ask their sales reps to look after partners while also making quota. Few people get that balance right. I can be your dedicated channel resource on a part-time, outsourced basis, so your partners get real attention and your reps get back to selling.

Talk about your channel See how it works

Sound familiar?

Partners signed, but not selling

You have VARs on paper, but only a few bring you deals. The rest need someone to keep your product in front of them.

Content partners never use

Bulk, generic marketing kits leave partners to figure out how to deploy them. Most never do.

Fighting for mindshare

You’re not just competing with your competitors. You’re competing with every other ISV for a VAR’s attention and marketing space.

What I’ll do for your channel

Whether you’re building a channel from the ground up or getting more from the one you have.

Partner recruitment

Introductions to VARs across Sage, Acumatica and other mid-market ERPs, drawn from a network built over 20 years.

Onboarding and enablement

Getting new partners trained, confident and ready to put your product in front of customers.

To-partner marketing

Campaigns that keep your product top of mind with the partners themselves, so they think of you first.

Through-partner marketing

Campaigns built around how each VAR actually does business, so they’re easy for partners to run with.

Program structure

Procedures for managing your channel, from partner onboarding to regular check-ins and lead handling.

Clear reporting

Simple updates on which partners are producing and where to focus next.

Try it before you commit

If you’ve been thinking about a dedicated channel resource but weren’t sure about the ROI, test it part-time first.

A real conversation

A free 30-minute call about your channel today and where you want it to go.

A focused plan

I review your partner program and set three to five priorities for the next 90 days.

A 90-day pilot

If it works, you’ll want to do more. If it doesn’t, we’ll still be friends.

“She has a deep understanding of the ERP industry, and would be a valuable asset to any ERP ISV or VAR who needs help expanding their revenue sources.”

Jeff Scott, Sage

Let’s get your partners selling

Tell me about your channel, and I’ll tell you honestly where I think the quickest wins are.

Book a call with Darcy