For VARs · ISV partner management
Get more from the ISVs you already carry.
Most VARs resell a dozen or more add-on products, and managing those vendor relationships is rarely anyone’s full-time job. I take that on for you, so your team can focus on customers and you get the full value of every ISV partnership.
Sound familiar?
Too many vendors, no owner
Each ISV has its own portal, program and contacts, and nobody on your team owns them all.
Support left on the table
Co-marketing funds, leads and campaign content go unclaimed because no one has time to chase them.
Gaps in your solution
Customers ask for things your current lineup doesn’t cover, and finding the right ISV takes time you don’t have.
Reps who don’t know the add-ons
If your team can’t explain a product, they won’t sell it, no matter how good it is.
What I’ll do for your partner lineup
I’ve worked on both sides of the channel, so I know what ISVs can offer and how to ask for it.
Find and vet ISVs
Identify products that fill real gaps for your customers, and introduce you to the right people at those companies.
Manage the relationships
Act as your single point of contact with your ISVs, from regular check-ins to sorting out issues.
Claim your co-marketing
Make sure you get the funds, leads and campaign support each partner program offers, and put them to work.
Keep your team current
Arrange training and simple resources so your reps can confidently sell the products you carry.
Review your lineup
Look honestly at which partnerships earn their place, and which ones need attention or a replacement.
How we’d work together
No long contract up front. We start small, and you see results before you commit to more.
01
A real conversation
A free 30-minute call about your current ISV partners and what your customers are asking for.
02
A focused plan
I review your vendor lineup and set three to five priorities for the next 90 days.
03
A 90-day pilot
I do the work, part-time and outsourced. If it works, we keep going. If it doesn’t, we’ll still be friends.
“Darcy was always looking for new ways to deepen our relationships with customers, prospects, and referral sources.”
Let’s make your ISV partners work harder for you
Tell me who you carry today, and I’ll tell you honestly where you’re leaving value on the table.
Book a call with Darcy
